Hey, Hi, Hello!
About
My name is Brady Netzel and I am currently an Account Strategist for iLeads Media, a remote company that produces marketing and advertising for small businesses. I graduated from Northwest Missouri State University in 2022 with a bachelor’s degree in graphic design and a minor in advertising.
My passion is learning and developing more efficient and effective techniques and methods for all things marketing and design. The ultimate goal is to make an impact in the advertising industry, starting within the Kansas City Metro area.
Artist Statement
Artist Statement
When it comes to design, I am most fascinated by the idea of having a problem and then determining a solution using design. As an artist I am fueled by a prompt or a purpose for creating art. When it comes to personal prompts, the compositions are usually inspired by my interests. My personal prompt work tends to feature comic book related illustration, things within pop culture like Dr. Pepper and superheroes, references to specific styles like psychedelic, vintage, modern, and digital illustration.
However, for problems and prompts that are from an outside source, such as in advertising, my process for these problems begins with research and design psychology. Design Psychology plays a large role when it comes to my creations because of the psychology that has been proven when designers incorporate specific colors or precisely chosen typefaces to convey a definitive message to the target audience. With the incorporation of design psychology and the research done for the problem, I can effectively create a design solution that answers the problem.
Soft Skills
- Leadership
- Communication
- Organization
- Work Ethic
- Creative Problem Solving
- Attention To Detail
- Interpersonal Skills/Teamwork
- Time Management
- Passion
- Curiosity
Hard Skills
- Marketing Campaigns
- Event Planning
- Adobe Creative Suites
- HTML/CSS
- WordPress
- Design
- Copywriting
- Web Design/Development
- Management
- Client/Customer Satisfaction
Marketing Experience
June 2022 – Present
Account Strategist / Marketing Coordinator
iLeads Media
Remote
Skills Acquired:
- Marketing Campaigns
- Social Media Management
- Copywriting
- Web Development
- Creative Problem Solving
- Campaign Strategies
- Email Marketing
- SEO
- Client Services
- WordPress
Gained experience in several marketing channels and platforms, as well as executed multiple campaigns for each platform. Marketing channels and platforms consisted of:
✅Current Customer Email Marketing.
✅Facebook/Instagram (Meta) Paid Advertising.
✅Facebook/Instagram (Meta) Organic Marketing.
✅Mobile Display Advertising.
✅OTT/Connected TV Advertising.
✅Website Design and Development.
✅Website Maintenance.
✅Direct Mail Design and Implementation.
✅SEO Copywriting.
✅Call Listening and Recapturing.
The campaigns produced were for clients in the following industries:
Home Service, HVAC, Electrical, Plumbing, Sewer, Garage Door, Painting, Lawn & Landscape, Pest Control, Jewelry and Collectibles, Personal Law, and others.
May 2021 – August 2021
Web Design/Development Intern
Open Caret
Hybrid
Skills Acquired:
- HTML
- CSS
- Web Design
- Web Development
- WordPress
Interned at Open Caret to learn, expand, and execute web design and development knowledge to create my own personal portfolio website from scratch.
✅Certified in HTML, CSS, Intermediate CSS and Responsive Design Codecademy courses.
✅Educated on Industry standards for the design and development of websites.
✅Solid understanding on the basic structure and framework of coding.
✅Experience in WordPress.
✅Shadowed on client meetings.
January 2021 – May 2021
Graphic Designer
Knacktive Internship
School Program
Skills Acquired:
- Team Management
- Adobe Creative Suites
- Branding
- Design
Knacktive is a selective student educational experience at NWMSU that incorporated actual client interaction and provided a teamwork atmosphere that gave students the opportunity to form an advertising agency within the course and produce a marketing plan for the client. My advertising team was known as “Bearcat Premium” and I was the Graphic Designer for the team.
✅Produced design collateral.
✅Performed with a team of individuals who had contrasting strengths that guided a collaborative work
environment.
✅Worked closely with the art director in order to incorporate the brand in a cohesiveness and unified format.
Non-Marketing Experience
August 2022 – April 2023
Manager
ACX Cinemas
Elkhorn, NE
Skills Acquired:
- Management
- Communication
- Organization
- Customer Satisfaction
- Employee Engagement
- Supervisory Skills
- Point of Sales Systems
Assisted in the management of 40+ employees, as well as building operations, and gained experience and knowledge in the following areas:
✅Gained knowledge and experience in point-of-sales systems, Employee Management Programs,
Ticketing Kiosks, Arcade Game Teller machines, and Theater Projectors.
✅Generated engaging presentations and created an educational meeting environment that kept employees
attentive and wanting to participate.
✅Implemented and executed new training procedures for new employees.
✅Deployed a new employee evaluation system and conducted employee evaluations.
✅Improved building organization and inventory while restructuring storage spaces.
✅Learned, Executed, and Improved employee positions such as Ushering, Concessions, Cafe, and Guest
Services.
✅Maintained a professional working environment that also focused on customer experience and customer
satisfaction during every step of the customer’s journey.
January 2021 – May 2022
President
Student Activities Council
Maryville, MO
Skills Acquired:
- Event Management
- Event Planning
- Project Management
- Team Leadership
- Communication
- Team Management
- Organization Skills
Student Activities Council (SAC) is the main source
of programming and event planning for Northwest
Missouri State University. SAC plans a majority of
the events hosted on campus.
✅I assist in the advisement and mentoring of the seven directors of the Student Activities Council. Using previous skills and knowledge to support in the facilitation of events and experiences the organization puts on for the students. Acting as a resource for both the organization and the directors.
✅Part of the position entails overseeing the Vice President, Northwest Traditions Director, Late Night and Weekend Programming Director, Lecture Programming Director, Co-Concert Directors, and the Marketing and Promotions Director.
✅Developed great communication, professionalism, work ethic, event planning, management, financial skills, leadership, and mentoring experience during my time
Education
Northwest Missouri State University
May 2022, Bachelors of Fine Arts
Graphic Design, minor in Advertising
Full-time
Graduated Magna cum Laude
Top courses included Advertising Concepts, Senior Level Graphic Design, Marketing Strategies, and Portfolio Development.
Involved in extracurriculars such as RA and ARD of Residential Life, President of the Student Activities Council, and Representative of the Student Senate.
Meta Business Certification
August 2022
Facebook Digital Marketing Associate Certification
Meta Certified Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses and they can use foundational tools to build campaigns.