Preheader: If you’re thinking about pumpkin spice lattes you should be scheduling a fall tune up.
Emails Sent: 1,752
Emails Opened: 741 (48.2% open rate)
Total Clicks: 15 (1% CTR)
Desktop Open %: 96.3%
Client
Xcalibur Services – HVAC, Plumbing and Electrical Services
Prompt
Generate a current customer email that highlights a $69 heating and cooling tune-up special.
Solution
Just before the winter weather, Xcalibur Services wanted to promote their heating and cooling tune-up services in order to try and get homeowners to schedule before it becomes too busy. To highlight the $69 special pricing, another monthly pricing was introduced to display the advantage of scheduling early. Other content that was implemented is more information about Xcalibur Services financing options and their electrical and plumbing services. As a nice, sweet finish, Xcalibur Services had a couple of enticing offers to give to current customers.