Creative Objectives And Methods Report
Creative Objectives and Methods Report
Client
Advertising Case Study Strategy
Prompt
Find one example for 8 of the 10 advertising strategy objectives and write an analysis as to why the advertisement is using that specific strategic objective and how it relates to the description of the objective and method. Use addition research from sources to help back your analysis.
Solution
After studying and gaining an understanding of the 10 advertising strategy objectives, the next step was to gather the research and begin looking at advertisements. The strategy objectives that I found and incorporated in my analysis consist of Promote brand recall, Link a key attribute to the brand name, Persuade the consumer, Affective association, Scare the consumer into action, Define the brand image, Leverage social disruption and cultural contradictions, and Situate the brand in a social context.