I chose to use an involved-the-reader creative template for my Citibank outdoor concept. The concept combines the popular activity of cornhole with the unpleasantness of waiting for the bus into an advertisement that follows perfect time place circumstance. The message objective for this ad is “Citibank financial advisors can help you plan your future.” My headline is “Live in the moment. While our financial advisors work with you on your future.” The concept is to involve the audience while they wait for the bus or are walking down the street. My focus is on the long-term relationship with the audience and the advertisement. Having the audience interact with the advertisement and not feel pressured to sign up right then and there allows them to live in the moment and consider using Citibank’s Financial Advisor assistance in the future. Featured in the report is more information about where specifically the advertisement will be located and why it was the chosen concept for the message objective.