Client
Marin Bikes
Prompt
The Media Plan assignment will be a compilation of the basic introduction to advertising process, the inclusion of magazine media and radio media choices, as well as the Google search ads & CPM analysis for Marin Bikes
Solution
Using a combination of research, online tools, and a general understanding of advertising, a Media Plan was developed for Marin Bikes. After determining the target audience for Marin Bikes, the Media Plan was able to be established. With chosen magazine and radio media, as well as a set of Google search keywords, the Media Plan featured is supported with research as well as qualitative and quantitative data.