I chose to use a copy-driven creative template for my Sunbasket campaign concept. The report features a total of five different advertisements. One newspaper ad, two magazine print ads, and two outdoor ads. Each advertisement is different from the rest, but they all share the same rhythm and design aesthetic. Discussed within the report is my reasoning behind the concept and how it can be implemented given the target audience for Sunbasket. Also featured within the report is a client research section that outlines the kind of consumer who is the ideal target audience.